Origins and Early Development
Henri Wittamer opens his “Modern Bakery” at number 13 on Grand Sablon Square in Brussels
Origins and Early Development
Victorine Wittamer leaves her mark on the history of the maison
Origins and Early Development
The Wittamer couple succeed the previous generation
Origins and Early Development
Upon the death of Henri Wittamer, his only son Henri Gustave takes over the thriving business
Origins and Early Development
Henri and Yvonne Wittamer continue to develop of the maison
The Journey Toward Pastry Excellence
Henri Gustave adds a tearoom and sends his son Paul to refine his skills at a prestigious pastry‑chocolate‑confectionery school in Basel (Switzerland)
The Journey Toward Pastry Excellence
Creation of one of the maison’s signature fruit cakes, the Lingot d’Or
The Journey Toward Pastry Excellence
Paul Wittamer's sister, Myriam, joins him in managing the company
The Journey Toward Pastry Excellence
Invention of the Speculoos Macaron
The Journey Toward Pastry Excellence
A Wittamer dessert is created Pope John Paul II's visit
The Journey Toward Pastry Excellence
Paul Wittamer creates the Samba, a three‑layer chocolate mousse cake that wins First Prize at the Valrhona Competition
The Journey Toward Pastry Excellence
The same year, Wittamer opens a second boutique at number 6 on Grand Sablon Square, dedicated to chocolate
Royal Recognition and International Expansion
Launch of Wittamer Japan in Osaka
Royal Recognition and International Expansion
A key moment occurs during Prince Philippe's wedding, with the preparation of eighty cakes and a croquembouche. This success leads to official recognition
Royal Recognition and International Expansion
Wittamer becomes a Royal Warrant holder, confirming its status as an exceptional artisan for the Belgian royal family.
Contemporary Development
Celebration of the maison’s centenary
Contemporary Development
Collaboration between Wittamer and Misterdo in Japan; the maison is sold to an investment group
Contemporary Development
Opening of the first boutique outside of Sablon
Contemporary Development
The arrival of renowned chocolatier Christophe Museur marks a shift towards more contemporary creations
Contemporary Development
Laurent Baert, former CEO of Carrefour, takes the helm of Wittamer to accelerate its transformation and expansion.
Contemporary Development
The original Samba recipe, with its historic three layers of chocolate mousse, returns forty years after its Valrhona victory.
